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Unmasking a Winner in Korea

Beuins Co. Ltd. wins brand awareness award.

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By: TOM BRANNA

Editor

Ever hear of Beuins? Me neither. While companies such as Amore Pacific and LG are household names to the global cosmetics industry, there is still a lot to learn about Korean Cosmetics and the K-Beauty phenomenon. Case in point: Beuins Co., Ltd., which won The 2017 Global Power Brand Award (GPBA) here. The company makes cosmetics based on natural ingredients that are sourced locally and internationally under the tagline, “make good cosmetics for my family, my children, and myself.” ...

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